Private Practice Presence
Your practice is more than the services you offer. Your website should show that.
You know the work you do matters. You understand your clients, your approach, and the kind of therapeutic experience you want to create. But putting all of that into words, visuals, and a website that feels genuinely like you can be surprisingly difficult. That is where we start.
One flat price, paid in three phases, starting with 30% upfront when you accept the contract. Includes 4 rounds of revisions and 90 days of post-launch support.
From “My website doesn't really feel like me” to “This finally represents my practice.”
Before designing your website, we get to know your practice: what makes it yours, what you want to be known for, who you want to reach, and what prospective clients need to understand before they get in touch. Then we bring it all together through your messaging, visual identity, and website. You do not have to figure everything out before we begin. We work it out together.
You will walk away with a website that:
- Communicates what makes your practice different
- Reflects your personality, values, and approach
- Helps the right people understand what you offer
- Builds trust before someone reaches out
- Gives you an online presence you're genuinely proud of
The result? A cohesive online presence that brings your practice's message, personality, visual identity, and services together, with a clear next step for prospective clients.
What’s included
01Understand what makes your practice yours
We start with your practice, not a template.
- A collaborative private-practice discovery session
- Exploration of your values, approach, personality, and philosophy
- Clarification of your services and ideal client fit
- Practice positioning and differentiation
- Direction for how your practice should be communicated online
02Find the right words
Your website should sound like you and help the right people understand what working with you might feel like.
- Original website copywriting for every agreed page
- Clear, considered descriptions of your services
- Messaging that communicates your approach and values
- Guidance on communicating what makes your practice distinctive
- Website content structured around the questions prospective clients may have
- Thoughtful calls to action throughout the website
03Create your visual identity
Your website should not feel like a generic therapy template. Its visual direction should feel connected to the practice behind it.
- Custom logo design
- Coordinated color palette and typography
- A cohesive visual identity for your website
- Custom website layouts and visual direction
- Thoughtful use of imagery and other trust-building elements
- Consistent styling across your website
04Build your website
Every part of the website is designed around your practice, your messaging, and the experience you want visitors to have.
- Up to 7 core pages
- Custom website design and development
- Mobile-responsive layouts
- Clear presentation of your services and approach
- Contact forms and booking integration
- Relevant testimonials and professional credentials, where appropriate
- Basic on-page SEO foundations
- Essential technical setup
05Launch with confidence
You will not be left wondering what happens after the website is finished.
- Mobile and desktop quality checks
- Form, link, and functionality testing
- Website launch assistance
- Website handover and management guidance
- Up to 90 days of post-launch support for troubleshooting and reasonable refinements within the agreed scope
A quick fit check
This is a great fit if
- Your website does not really feel like you
- You want a collaborative partner who can help you work out how to communicate your practice
- You want help with positioning, strategy and messaging direction
- You want 90 days of support after launch
Another option may suit you better if
- You already know exactly what to say and only need a build, see Essential Website
- You only need an existing site refreshed, see Website Revamp + SEO
Your 6-week roadmap
6 weeks from discovery to launch, with approval at every stage.
Understand & clarify
Client discovery, practice positioning, audience understanding, messaging direction, and website goals.
Client receives: Website Strategy Document for review and approval.
Brand & creative direction
Logo design, color palette, typography, visual references, and website look and feel. Full brand direction, including a custom logo, is part of this package. The Essential Website includes a simple logo.
Client receives: Approved visual direction before full website design.
Website copy & structure
Page-by-page copywriting, sitemap confirmation, homepage messaging, calls to action, and content review.
Client receives: Website copy and agreed page structure for approval.
Website design
Custom layouts, homepage design, internal page designs, responsive design direction, and design feedback.
Client receives: Website design for approval before development.
Development & setup
Website development, page implementation, booking or contact integrations, and basic SEO setup.
Client receives: A working website preview to review.
Refine & launch
Final agreed revisions, mobile and desktop checks, forms, links, launch, and handover.
Client receives: A launched website and guidance for managing it.
Support
Troubleshooting and reasonable refinements within the original scope. Not unlimited redesigns or ongoing marketing.
After launch
Includes 90 days of support for troubleshooting and reasonable refinements within the original scope. Not unlimited redesigns or ongoing marketing.
An optional maintenance retainer is available for ongoing updates.
Not sure which one to choose?
Book a discovery call and we will work out the right level of support for your practice together.
How it works in practice
Payment
Payable in three phases, starting with 30% upfront when you accept the contract.
Copywriting
I write the copy for every agreed page, so you do not need to arrive with anything written.
Revisions
4 rounds of revisions are included.
Platform
I build on most platforms, so we choose the one that suits your practice best.
Domain and hosting
You own your domain, hosting and website. They are paid directly by you to the providers, so nothing is tied to me. What they cost depends on the platform we choose.
After launch
You can manage your site yourself, with no required retainer. An optional maintenance retainer is available for ongoing updates.
What is the difference between Private Practice Presence and the Essential Website?
The Essential Website is a straightforward build for therapists who already know what they want to say. Private Practice Presence adds discovery, positioning, website strategy and messaging direction, so the website represents your practice rather than just presenting it.
How long does Private Practice Presence take?
About 6 weeks, followed by 90 days of post-launch support.
Do I need my messaging figured out before we start?
No. That is what the discovery session and positioning work are for. We explore your approach, values, personality and the people you want to work with, then turn that into your website.
Will you write all of my website copy?
Yes. Page-by-page copywriting is part of the process, including homepage messaging and calls to action. You review and approve the copy and the page structure before design begins.
What does 90 days of post-launch support cover?
Troubleshooting and reasonable refinements within the original scope, so you feel confident using and managing your site after launch. It does not cover unlimited redesigns or ongoing marketing.
Can I manage the website myself?
Yes. You will be able to manage your site yourself, and there is no required retainer.
Explore projects
Recent websites for private-practice therapists around the world. Open any project to read the story behind it.
