Essential Website
Your private practice deserves a professional home online.
You have built your practice, or you are ready to start. Now you need a website that explains what you do, helps prospective clients understand your services, and makes it easy for them to take the next step. You may already know what you want your website to look like and what you want to say. I will take your direction and turn it into a polished, professional website, taking care of the design, copy, and technical details along the way. You bring the vision. I will bring it to life.
30% upfront, paid when you accept the contract. Includes 4 rounds of revisions.
From “I just need a website” to “I finally have a website I'm proud to share.”
Your website will:
- Clearly communicate what you do
- Make it easy for potential clients to navigate
- Feel aligned with your practice
- Look professional across devices
- Give you a confident online home
The result? A professional website that gives your practice a place to call home, communicates your services clearly, and makes you feel confident sending prospective clients to it.
What’s included
01Website strategy & structure
- A guided discovery questionnaire
- Website structure and sitemap
- Page planning and content organization
- Clear calls to action to help visitors navigate your website
02Your words, your identity
- Website copywriting for every agreed page
- A simple custom logo design
- Website color palette and typography
- A consistent visual direction that suits your practice
03Custom website design & development
- Up to 5 core pages
- Custom website design and development
- Mobile-responsive layouts
- Clear presentation of your services and approach
- Contact form or booking integration
- Links to your professional profiles
04SEO foundations & launch
- Basic on-page SEO setup
- Page titles, meta descriptions, and heading structure
- Mobile and desktop testing
- Contact form and link testing
- Website launch assistance
- Handover and guidance for managing your website
A quick fit check
This is a great fit if
- You know what your practice offers and want a professional to take care of the website
- You do not need an in-depth practice-positioning process
- You want a polished, professional site with the design, copy and technical details handled
Another option may suit you better if
- You need help working out your positioning and messaging, see Private Practice Presence
- You already have a site that just needs to catch up, see Website Revamp + SEO
Your 4-week timeline
A clear path from first conversation to launch.
Strategy & structure
Discovery questionnaire, sitemap, page planning and content organization.
Words & identity
Website copy, a simple custom logo, color palette and typography.
Design & development
Custom design and build, core pages, booking or contact integration.
SEO & launch
SEO foundations, testing, launch and handover.
After launch
Questions after launch? I am a message away. Fixes outside the original scope are a small fee.
An optional maintenance retainer is available for ongoing updates.
Not sure which one to choose?
Book a discovery call and we will work out the right level of support for your practice together.
What moves the price within the range
The range exists because projects differ in three ways.
Additional pages
Pages beyond the core set add design and build time.
Copywriting
I write your copy, so the amount of copy your pages need affects the price.
Integrations
Booking systems, forms and other tools you want connected to your website.
How it works in practice
Payment
30% upfront, paid when you accept the contract.
Copywriting
I write the copy for every agreed page, so you do not need to arrive with anything written.
Revisions
4 rounds of revisions are included.
Platform
I build on most platforms, so we choose the one that suits your practice best.
Domain and hosting
You own your domain, hosting and website. They are paid directly by you to the providers, so nothing is tied to me. What they cost depends on the platform we choose.
After launch
You can manage your site yourself, with no required retainer. An optional maintenance retainer is available for ongoing updates.
What do I need to bring to an Essential Website?
You bring the vision and the direction: what your practice offers, who you help and what you want the website to say. I take care of the design, copy and technical details.
How long does an Essential Website take?
About 4 weeks, moving from foundation and structure to design, development and launch.
Who writes the copy for the Essential Website?
I do. I write the copy for every agreed page, so you do not need to arrive with anything written.
Is SEO included in the Essential Website?
Basic SEO foundations are included. If your website needs a deeper search review and updates, Website Revamp + SEO is the better fit.
Can I edit the website myself afterwards?
Yes. You will be able to manage your site yourself, and there is no required retainer.
What if I need help working out my messaging?
Then Private Practice Presence is the better fit. It includes discovery, positioning and messaging direction before the design begins.
Does it work well on phones?
Yes. Every website is mobile-responsive, and I test on mobile and desktop, including forms and links, before launch.
Explore projects
Recent websites for private-practice therapists around the world. Open any project to read the story behind it.
